Textual Branding
What does a company, a vague idea that’s going to evolve in a company, a campaign team of a soon-to-be-president, an online innovation and a brilliant talent (who nobody knows yet) have in common? They’re all stressed out about writing their ‘About’-text. Because they know: “If I don’t get my service/persona/idea across, it doesn’t exist.”
Words have super power. If a company knows what they’re doing, who they are and communicate this to their users and get their identity right, than magic is at work. It brings adrenaline, movement, the right choices and gives a boost. On the other hand: if the mission, the idea, the use of the product or added value is not correct formulated, it’s a downer. Panic. This is not who we are!
Interviews
From 2009 on, I interviewed professionals about their experiences with ‘Textual Branding > Pim Gerrits (KesselsKramer), Hans Wolberts (Lava), Martin Pyper (mestudio), Ingmar de Lange (Mountview), Michel Mol (directeur innovatie Nederlandse Omroep), Floris Hülsmann (copywriter).
BNO Event Language & design
This event in Pakhuis Wilhelmina de Zwijger (17 September 2009) featured ‘the role of language in the design process’. I initiated this event in cooperation with BNO, the Association of Dutch Designers.
More to follow…