I’m a proud member of the TEDx team. In the spirit of “Ideas Worth Spreading”, TED has created a program called TEDxWomen. I’m responsible for curating and producing TEDxWomen Live Stream Event on December 8. An event consisting of more than 50 x mini TED Talks, a skype chat with philosopher/author Alain de Botton, a performance of singer Celine Cairo and various skype sessions & shout outs from Washington DC.

Verbalizers: James Veenhoff (Fronteer Strategy), Paul Hughes (Lava Graphic Design), Frank Meeuwsen (Incredible Adventure), Kerrie Finch (FinchFactor), Anneloes van Gaalen (Paperdoll Writing), MC Melodee (La Melodia) and Len Hulsbos (Cradle of Design).

For some reason, when you can’t describe an idea, it doesn’t exist. It’s comprised of some ‘thoughts’, visual metaphors and ‘what if…’, but it’s not an idea.

This is where a ‘verbalizer’ comes in. To find the right words to 1) describe it strategically 2) to get the idea across creatively.

Because in a way, ideas exist in two forms:
The ideas in our head, and the ideas we have to get across.
Between the two stands ‘verbalizing’

Language helps, because it defines. It defines a problem, a brief, creative arguments, a political problem, a new statement, who we are.

Call The New Verbalizers a new movement, an idea lab or a growing network, it’s initiated for the love of language and ideas. We think language is a powerful tool to formulate any ideas in any branche.

This is our personal point of view and we would like to investigate it, twist it, turn it upside down, make it, smell it, show it, move it, spread it.

So we can contribute to making ideas more valuable.

My new initiative: The New Verbalizers.

http://www.newverbalizers.com

Please read citizenMag
Read my manifesto for citizenMag

Yeah! I won the (Un)limited Design Contest, a project by Premsela, Waag Society and Fablab. The contest is divided into three categories: Form, Food and Fashion. My category was fooooood. Hereby my description in Dutch:

Vijf smaken op één bord, te serveren als amuse. Hierbij komen alle smaakpapillen aan de beurt: zuur, bitter, **umami, zout en zoet.

Idee achter het bord
1) Het verbinden van taal en eten. Je eet daadwerkelijk ‘zoet’, ‘zuur’ enz.
2) Je te laten doordringen van de smaken door ze apart te serveren. Bij de opvolgende gangen zul je meer met smaken en ingrediënten bezig zijn, en ze beter proeven. Ook zul je bewuster smaken gaan combineren, Zuur met zoet bijvoorbeeld, wat voor effect heeft dat?
3) Het creëeren van een bescheiden verrassingseffect. In eerste instantie krijg je ‘vijf vakjes met eten’. Na de eerste happen zie je pas de woorden.
4) Een klein slot-effect: na het eten kun je bij een aantal vakjes het woord goed lezen, omdat er eten in gekomen. (in dit geval de sojasaus bij Umami)

Ingrediënten voor de Amuse Vijf:
Zuur: sla met kappertjes, aangemaakt voor wijnazijn
Bitter: walnoten met olijven
Umami: rijpe cherry tomaatjes, besprenkeld met parmezaanse kaas en sojasaus
Zout: ansjovis en zeekraal
Zoet: stukjes dadelbrood met amandelen

** Umami is de vijfde smaak, ontdekt in Japan. Umami betekent ‘heerlijkheid’ of ‘hartig’ in het Japans (‘umai’ = lekker). Deze smaak verhoogt de speekselafscheiding en versterkt de hartig zoute en zoete smaken. Ingrediënten die de umami smaak veroorzaken zijn o.a. Parmezaanse kaas, tomaten (hoe rijper des te meer umami) en erwten.

De handleiding is te downloaden via de website.

Royal Netherlands Football Association (KNVB) is always expanding their field of soccer. The Football Association was looking for a strong (new) vision on their women’s football and referee section. I also wrote the two brochures.

Client: The Farm Inc.
Description: The Farm Inc. set out to take a broader view on what value really is, and how it is created. Keywords: entrepreneurship, heroes, sustainability, growth, platform, sharing money & knowledge.
Form: Identity Strategy / copy business plan / pay off We Are The Farm.

Visit website The Farm Inc, more to follow.

Travelling through life is a fascinating performance. Each day is part of an unfinished story. And each personal decision is interlinked with the past and future. According to photographer Tessa Posthuma de Boer (1968) life contains unmistakably a mixture of desire, distress and human imperfection. She has developed a intimate narrative style to capture this lifelong theme.

(…)

Although she aims the camera to herself, it could have been everybody. Tessa is a chameleon of affections. Therefore her work is obviously staged but it’s never getting theatrical. The massive tension in her look express an entire life in one moment. She does not portray tragedy, but her images definitely have melancholic depth and leave enough room for interpretation.

The boat reinterpreted
The Baleen Boat is a floating solution for the mobile generation who’d like to explore the city, nature and more whenever they like it. A boat that’s reasonably priced, lightweight, quickly to use, easy to maintain, easily becoming part of everyone’s ‘daily comfort’. The larger concept however is about creating a leisure product that’s ‘cradle to cradle’, eco-friendly, minimizing materials, creating an optimised production line and being innovative with new materials and technologies.
(…)
The Baleen Boat – a new wave into the maritime world
The Baleen Boat is the new wave into the maritime world. Redifining the very traditional maritime design language, the very practical usage without maintenance, the optimised making process and being completely ‘cradle to cradle’. Redifining the very traditional maritime design language.

Exhibition Models of Concern Stedelijk Museum

Photography by Gilian Schrofer.

Read all about this Italian shoe brand – designed by Dutchies… – on their website

Read website

Crystal Clear / concept & copywriting

Client: Crystal Clear
Agency: Rhinocreations – Together with Rhinocreations I developed the concept, the story-line and banners.