About Ellen Bokkinga
I find the right words to: 1) describe the idea strategically 2) to get it across creatively. Focusing on the true identity and underlying passions.
As a creative writer and independent strategic consultant I have worked on digital marketing, advertising projects and design assignments.
Which means:
- Developing great stories, ideas and concepts.
- Providing the right words for entrepreneurs/brands to define their identity.
- Finding keywords and story lines for pitches, business plans, mission statements and manifestos.
- Bringing brands to life: giving meaning and let them ‘talk’.
- Grasping ‘the idea’. Because if you can’t describe an idea it doesn’t exist.
I’m a passionate real-life observer, always on the lookout for inspiration and an understanding of the way people do things. I feel completely at ease in the 21st century and I’d like to share, connect, meet and greet nice people online & offline. I get excited about art, language, new skool thoughts, lifestyle, tourist traps, technology, design and cities.
A few wishes for the next couple of years:
- Starting a new form of education where ‘verbalizers’ are learning to apply language as ‘problem solver’. Because you have to learn to describe a problem first before you can fix it. It’s a solution driven eduction with a bigger picture view on entrepreneurship.
- Being part of product development projects where strategic and creative language is needed to completely understand the outcome/goal.